I was in the Computer History Museum in Silicon Valley last week, and I saw this badge. I know I've seen that logo somewhere before, but I can't remember where! Does anyone know where it's from?

Logo of a bow tie guy with a spoon

  • tineye and images search didn't find anything from a cleaned-up version (imgur.com/0CR3kUr). Vague memories of it perhaps being an early consumer software company logo
    – scruss
    Aug 2, 2016 at 13:56
  • Like scruss said, it must be a promotion deal from Microsoft. Probably handed out at trade shows. I found the following link...perhaps you could contact the museum and see what they know about it: computerhistory.org/collections/catalog/102645147
    – cbmeeks
    Jan 3, 2017 at 16:50
  • The logo is the one they used from 1975 to 1987, this should help narrow down the search.
    – Thomas
    Jan 27, 2017 at 21:54
  • I wouldn't be surprised if the top part (the guy with the spoon) was different for each recipient (most likely a vendor / customer) since it looks like dot matrix printing while the bottom of the logo looks like higher res
    – Thomas
    Jan 28, 2017 at 12:06
  • 2
    could you post a link to your question on microsoft site? Feb 20, 2017 at 18:19

1 Answer 1


This is not a Microsoft logo - it is a logo for Apple's Gourmet baby food branch.

Back when Apple released the original Macintosh, they had a printed 40-odd page insert in Newsweek showing off what the Mac could do. Much of it revolved around the design and creation of a business or brochure for a fictional gourmet baby food. – Source

Thanks to Reddit user danamania for the recollection and especially for finding an archive of Newsweek including this Macintosh showcase.

How this ever got to be on a badge with the Microsoft logo is another story.

  • 2
    How this ever got to be on a badge with the Microsoft logo is another story One can only guess if it was an honest mistake, a plagiarism, or an inside joke. I hope it is the latter.
    – Leo B.
    Sep 13, 2017 at 18:29
  • 1
    Why? Keep in Mind that Microsoft did support the Mac from the very first day with programs like Microsoft Basic, Multiplan and Chart. If you look close at the first large Mac ad where the Mac get compared with the IBM PC, you'll find pictures of Multiplan and Chart. Not long after the launch, Word got adopted for the Mac and established itself as standard above MacWrite. Gates (and thus MSFT) was a huge fan of MacOS, in fact, ehe even urged Jobs as late as 1985 to open up MacOS as standard, and Windows got only released after Jobs denied. Arround 1994, MSFT shut down Mac development.
    – Raffzahn
    Sep 13, 2017 at 20:11
  • @Raffzahn You make a very good point - despite the advertisements only including Apple software, they were advertising the computer.
    – wizzwizz4
    Sep 13, 2017 at 20:28
  • 1
    @wizzwizz4 Well, small adjustment, note page 13 of the advertizement: macmothership.com/gallery/Newsweek/p013.jpg showing two MSFT programms for the Mac.
    – Raffzahn
    Sep 13, 2017 at 20:36
  • nice finding info about this so many years later!
    – Thomas
    Sep 14, 2017 at 16:14

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