I'm asking in Retrocomputing because the Caviar line of HDDs was released in the most recent era of retrocomputing.
Does anyone know why they named the line "Caviar"? Why do they associate Sturgeons eggs with reliable data storage?
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Caviar, as a word, is associated directly with luxury. That's most likely what the marketing focus group were thinking when they put it forward as a possibility. Most likely only one possibility of several, which were then selected by C-level executives.
Relatively few people know what the eggs actually taste like.