I recently saw an TV old advert (1983) from an Italian company, called SAGA, that sells a so-called SAG computer. It looks like a microcomputer for SMB, with bundled software.
Does anyone know what kind of system this is?
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SAGA or Sistemi Avanzati Gestione Aziendale was (?) an Italian software companiy based in Rome. The name may be translated as "Advanced Business Management Systems" (Literally Systems Advanced Management Corporate). I'm not sure if they ever sold just computers (or made them at all), as their business was about company software like bookkeeping, taxes, stock management etc.
SAG is Sistem Avanzat Gestione ("Advanced Management System") and marks a bundle a bundle of a SAGAFOX computer and the SAGA software package. Their business model were turn key solutions, selling hardware and service as well, so customers didn't have to care about how it works.
The machine shown was called SAGAFOX plus a number depending on disk space (FD or FD/HD). It is essentially a Z80 based CP/M system wit dual FD and high resolution B&W graphics (*1). The case looks quite similar to a MAEL 1000/2000. They as well sold the package bundled with generic CP/M boxed called BIP (plus a number) for a lower price.
SAGA are related to MAEL computer of Milano which is well known for their POS system. Around 1980 next to every post office and railways station had MAEL systems - and of course every news stand offering Totocalcio (football bet pools). MAEL was bought by Olivetti in the mid 1980s.
SAGA developed (and sold) their software first for MAEL mini computers (System 5000), and sold them as integrated solutions.
P.S.: Nice find. Italy had, much like Germany, a rather diverse landscape for business systems before everything converted to PC in the 90s. Much less visible than home computers and other systems directed at a general public - though, way more fun to find and deciffer.
*1 - I've once be told (and the video repeats this) it would be similar to an Intertec Superbrain, as it as well features a slave Z80 for I/O, but there are too many dissimilarities, not at least a different disk format, for me to stay sceptic.