It's in the name: Universal SerialUniversal Serial Bus.
A variety of serial bus interfaces were used to connect low and medium-speed peripherals like modems, keyboards, mice, scanners, protection dongles, and so on. Most manufacturers provided RS-232 or similar, but it was otherwise mostlylargely proprietary or platform-specific.
USB was to replace all of that nonsense. Use any mouse or keyboard with any PC or workstation. It accomplished that. It was also 10 - 100x faster than the busses it replaced, which opened up new possibilities, beyond the original scope. Hence USB 2.0.